Soccer’s magic lies in its simplicity. All you need is a ball.
Across every country, every culture, and every generation, the ball has always been the great connector. It turns streets into stadiums, strangers into teammates, and quiet moments into memories that last a lifetime. One pass can start a friendship. One goal can unite a neighborhood. One game can bring an entire community together.
Just as the match ball connects the players on the pitch, the Ball Run 2026 ball will create a powerful connection between fans, communities, and the World Cup itself. As anticipation builds for the world’s biggest sporting event, this remarkable journey will carry the spirit of the game beyond stadium walls and into the heart of the cities, neighborhoods, and people who make soccer so special.
Traveling through approximately 58 cities, including all 16 host cities, the Ball Run 2026 ball will serve as a moving symbol of unity, pride, and celebration. Passed from city to city, foot to foot, and story to story, it will represent the shared heartbeat of the beautiful game. Every stop will become part of a larger journey. Every community will add its own energy, identity, and voice. Every touch of the ball will carry the excitement of what is to come.
This is more than a soccer event. It is a celebration of connection. A celebration of culture. A celebration of the fans who give the game its soul.
Be sure to join us as the Ball Run 2026 ball travels across nations, cultures, and generations in a shared journey of pride, belonging, and celebration. From the first touch to the final destination, the ball will remind us that no matter where we come from, the game belongs to all of us.
58 cities
16 host cities
1 Ball

A Mobile World Cup legacy platform
Not just an event in one city, but a traveling activation that can touch many markets.
A Family-first Fan Experience
Kids, clubs, schools, fans, and local communities become the heroes of the story.
A Brand-safe Soccer Celebration
Sponsors can attach themselves to unity, youth development, health, culture, civic pride, and World Cup excitement.


Check back to see when we're going to be in a city near you!
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